Mountain America Credit Union Buys Naming Rights to Idaho Falls Event Center

By Ryan Suppe, Post Register

The Idaho Falls Event Center finally has a name.

Idaho Falls Auditorium District officials announced Tuesday at a news conference that the district has sold the naming rights of the planned event center to Mountain America Credit Union.

The Sandy, Utah-based, federally chartered credit union purchased the primary naming rights for $4.5 million. The business has more than 840,000 members throughout five states and boasts $9 billion in assets. It operates 15 branches in Idaho.

The Idaho Falls Event Center finally has a name.

Idaho Falls Auditorium District officials announced Tuesday at a news conference that the district has sold the naming rights of the planned event center to Mountain America Credit Union.

The Sandy, Utah-based, federally chartered credit union purchased the primary naming rights for $4.5 million. The business has more than 840,000 members throughout five states and boasts $9 billion in assets. It operates 15 branches in Idaho.

The proposed event center will be called the Mountain America Center.

The facility will have 27,000 square feet of arena space and 11,500 square feet of meeting space. The 4,000- to 6,000-seat arena will host sporting and entertainment events and the meeting space will host conferences and trade shows.

Sterling Nielsen, Mountain America Credit Union’s president and CEO, said the company is especially looking forward to hosting quarterly financial education seminars at the event center.

“We’re so excited to be a part of this great facility,” Nielsen said at the news conference. “We’re excited to see the doors open in a short period of time.”

The partnership is the first major donation the Idaho Falls Auditorium District has received since its inception in 2011.

“It’s extremely important,” said Rob Spear, the Idaho Falls Auditorium District’s recently appointed executive director, in an interview with the Post Register. “I think there has been this promise made to the community back in 2011 that has continued to be delayed. Today, this gift provided us some momentum to reach out and secure other important donations in order for us to break ground.”

Mountain America Credit Union branding will be visible throughout the facility, including prominent signage on the interior and exterior of the building and a marquee sign along Interstate-15.